Sunday, March 5, 2017

Public Service Announcement Assignment: Part 1

Bianca Bradwell
Video #2
Teacher

1.     What was the main idea or point being made?
The main idea or point to be made about video #2 is quite honestly that clichéd phrase, “children are our future.” Aside from the commercial’s intent to persuade the audience to purchase a phone, this video was trying to illustrate the need to listen to children, let them have an outlet for their voices, because they’re imaginative and innovative-at any age. Another point to take away from this video is the impact of one’s idea; the historical change that can take place when someone stops to listen to our youth. Overall, children should not be ignored because they have something to contribute to this world.

2.     What audience was the video trying to reach?
This video clearly tried to reach adults. The child started in the classroom, but continued to share her ideas with her principal, medical staff, and one believed to be an inventor in the end of the video; it’s important to note that it’s the adults in the video that are taking the young girl around to share her ideas. Sometimes the power reside in the teachers, doctors, and other innovators to give children a much needed platform to be listened to and encouraged. We are our students’ role models, so it’s up to us to go the extra mile, like this young girl’s teacher in the video, and make them feel valued. We might see that spark in them that they can’t!

3.     Were the methods used to create the video effective? Why or why not?

The methods used to create this video was very effective. Based on the setting, characters, and other details (language, clothing, color, furniture, etc.), the time frame set for this video could be the early-mid 1900’s. The video forces the audience to contemplate on the historical impact of that little girl’s voice and idea. What if that child never shared her idea on the future of telephones? What if her teacher never took the intuitive to encourage her student to continue sharing her ideas with someone outside the classroom? Allowing just the child’s voice to play throughout the video makes it much more impactful as well. No one is telling the audience how to feel or what to take away from this commercial-it’s just the student’s essay and the encouraging expressions on the faces of the adults; even the tears of the mother adds to the tone of the message. This video does a great job in sending the message that children are not only our future, but can change the future, and it’s up to adults to listen.

Bianca Bradwell
Video #3
Teacher

1.     What was the main idea or point being made?
The main idea or point being made in video #3 is to inform the audience on the how the 21st century world is one of sharing ideas and being innovative within the online community. As the video pinpointed, the world has transitioned from “mass production” being the center of the 20th century, to “mass innovation” being at the heart of the 21st century. Through building communities and conversing online, ideas are shared and brought to life in a sense. People who are a part of these communities enjoy “leaving their piece within the bird’s nest,” and still getting recognized for their contribution.  Overall it’s about equality, freedom, and what’s best for the greater good of society.

2.     What audience was the video trying to reach?
Video #3 was created for multiple audiences. The message could be intended for millennials, educators, or even college students; individuals in all these categories take advantage of online resources, and use them continuously for personal, educational, or professional use. As an educator, video #3 inspired me to contribute to the world of online education. There are many educational platforms online where teachers can share lessons, ideas, and other creations (blogs, podcasts, videos, presentations) with others for free; I know I’ve personally taken advantage of those advantages in the past. Depending on who you are, this video could speak to you differently. 

3.     Were the methods used to create the video effective? Why or why not?
The methods used to create video #3 was quite effective. No one was lecturing the audience on the point(s) to be made, nor was the design confusing or hard to follow. The creator took the audience on an adventure, and used language, visuals, and movement to deliver the message. The language used involved the audience too, it asked everyone to reflect on certain questions in the video as it progressed; it was very engaging. The subtle music used in the background was great for creating the perfect mood. It was not distracting, but noticeable. As a viewer, I felt very much included. 

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